Small business owners have a complicated relationship with the sales team. They know they need a sales leader and have to use a sales team to grow. But what usually starts with great promise and hope turns to disillusionment and doubt when the sales team can’t find any real traction. With our hands-on research leading over 2700 sales meetings with teams representing over 25 industry segments, we’ve experienced what transforms a team that makes sales to one that excels. The team that excels is grown through an environment that attracts hard-working salespeople you enjoy working with and does not depend on illusive sales stars. Our work produces sales results and redefines the role and relationship between a business owner, the sales manager, and the team. Ultimately, the sales team self-regulates itself to produce results, and owners wonder how it can be so easy. Join the innovative business owners experiencing sales management like never before at a more pleasing cost than they imagined.