fractional chief officers
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Jack Irving

Phoenix, Arizona

I've done a lot of cool and impactful things, mostly successfully. I'm eternally curious and have learned both from the successes and not. Sometimes I knew little of the market or product but rather came with a well developed discipline and learned the vocabulary of the new product, service, or market. That ability to learn, coupled with an unparalleled ability to think and communicate, sets me apart. Channels sales and marketing for virtually all manner of channels/partners sales, e.g., OEM, VAR, SI, ISV's, Technology Alliances, Strategic Partners and IP and Technology Licensing. This included all branding, positioning and messaging, collateral materials, events, event planning, partner marketing, web based marketing and general brand marketing activities, demand planning, strategic sales and business planning, engagement management. Sales leadership for both inside and outside sales for territory based and vertically/market segment focused, business development/corporate development. Strategic Sales professional having managed large “alliance” management and strategic partners and been trained in the Miller-Heiman Strategic Selling and SPIN models. In short, I’ve done the job as an IC, managed teams, led organizations, and trained sales teams. I take great pride in mentoring and being a servant leader. Marketing leadership including all branding, positioning and messaging, collateral materials, events, event planning, partner marketing, web based marketing and general brand marketing activities, demand planning, strategic sales and business planning, engagement management. Product Launch and product marketing efforts launching products and services in 19 countries for a variety of markets, technologies and applications.

Skills

Corporate Branding

Brand Architecture

Brand Development

Marketing Strategy

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