I have over 17 years’ experience in DTC sales and marketing, with a proven track record developing and executing marketing strategies that drive consumer awareness while accelerating revenue growth. I'm effective in highly technical and analytical environments required to execute data-driven marketing programs that analyze CPC, CTR, and CPM to optimize CPA, AOV, and ultimately LTV. In addition, I have broad ecommerce general management experience, owning the divisional P&L for owned, pure play and Amazon channels while overseeing a team of marketers and account managers.