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Denise Willard

Washington DC-Baltimore Area

I am a right- and left-brained marketing communications leader with over 15 years-experience in marketing strategy, brand positioning, messaging, and content and digital marketing. I excel at breaking down complex concepts into business relatable messages. As a "tech translator," I have helped firms of all sizes build creative communications that reach intended audiences and compel them to act. I have worked for start-ups to Fortune 500 organizations, and everything in between. This experience has instilled in me the rigor found in large corporations with the nimbleness inherent in the smaller players. I am a self-starter as well as a team player who excels in environments where I am surrounded by smart, energetic teammates who are client-driven, full of big ideas, and aren't afraid to continuously push me to elevate my "game." Outside of work, I love to give back to organizations that help children, women, and the elderly as well as animal rescue groups.

Skills

Client/Executive Relations

Discovery Sessions/Executive Interviews

Speech Writing

Executive Talking Points

Executive Presentations

Executive FAQs

PR Outreach/Liaison

Competitive Positioning

Audience Analysis

Audience Messaging

Press Kits

Storytelling

Content Strategy

Thought Leadership Outreach/Speaking Engagements

Thought Leadership Content

Digital Campaigns

Writing/Editing (All Media Types)

Social Media Communications

E-Commerce

B2C Marketing

Retail Marketing

Related Fractional CFOs

Ordinary Media