Denise Willard
Washington DC-Baltimore Area
I am a right- and left-brained marketing communications leader with over 15 years-experience in marketing strategy, brand positioning, messaging, and content and digital marketing. I excel at breaking down complex concepts into business relatable messages. As a "tech translator," I have helped firms of all sizes build creative communications that reach intended audiences and compel them to act. I have worked for start-ups to Fortune 500 organizations, and everything in between. This experience has instilled in me the rigor found in large corporations with the nimbleness inherent in the smaller players. I am a self-starter as well as a team player who excels in environments where I am surrounded by smart, energetic teammates who are client-driven, full of big ideas, and aren't afraid to continuously push me to elevate my "game." Outside of work, I love to give back to organizations that help children, women, and the elderly as well as animal rescue groups.
Skills
Client/Executive Relations
Discovery Sessions/Executive Interviews
Speech Writing
Executive Talking Points
Executive Presentations
Executive FAQs
PR Outreach/Liaison
Competitive Positioning
Audience Analysis
Audience Messaging
Press Kits
Storytelling
Content Strategy
Thought Leadership Outreach/Speaking Engagements
Thought Leadership Content
Digital Campaigns
Writing/Editing (All Media Types)
Social Media Communications
E-Commerce
B2C Marketing
Retail Marketing
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