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Barb Bertsch

Minneapolis, Minnesota

A talented multi-channel Marketing leader with 15+ years of diverse experience within large and emerging growth manufacturing and distribution companies. Proficient at collaborating with multiple stakeholders to determine audience interest while developing strategic go-to-market marketing plans that align with the company's business priorities and initiatives. Proven results in brand development, employee experience and organizational development with a passion for well-defined corporate values that are driven by leadership and embraced by employees.

Skills

Cross-functional Team Leadership

Competitive Analysis

Product Marketing

Strategic Planning

Global Marketing

Product Portfolio Management

Pricing

Channel Marketing

Market Based Pricing

Product Marketing & Business Strategy

Profit & Loss (P&L)

Market Based B2C

Program Management

Business Development

Marketing Communications

Digital Marketing

Lean Principles

Cross-Functional Team Leader

Competitive Analysis

Strategic Planning

Customer Care

Corporate Wellness programs

Inside-out Branding

Culture

CRM Project Management

Related Fractional CFOs

Ordinary Media