Barb Bertsch
Minneapolis, Minnesota
A talented multi-channel Marketing leader with 15+ years of diverse experience within large and emerging growth manufacturing and distribution companies. Proficient at collaborating with multiple stakeholders to determine audience interest while developing strategic go-to-market marketing plans that align with the company's business priorities and initiatives. Proven results in brand development, employee experience and organizational development with a passion for well-defined corporate values that are driven by leadership and embraced by employees.
Skills
Cross-functional Team Leadership
Competitive Analysis
Product Marketing
Strategic Planning
Global Marketing
Product Portfolio Management
Pricing
Channel Marketing
Market Based Pricing
Product Marketing & Business Strategy
Profit & Loss (P&L)
Market Based B2C
Program Management
Business Development
Marketing Communications
Digital Marketing
Lean Principles
Cross-Functional Team Leader
Competitive Analysis
Strategic Planning
Customer Care
Corporate Wellness programs
Inside-out Branding
Culture
CRM Project Management
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