fractional chief officers
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Kelly Rader-Murphy

Frisco, Texas

Digital pioneer with 20+ years of experience bringing innovative digital products and services to market successfully for multiple industries, within a variety of challenging environments, ranging from start-ups to Fortune 500 companies. Expertise in crafting and implementing strategies that drive online business growth. I've successfully navigated the dynamic landscape of digital B2B and B2C, overseeing end-to-end operations, from user-centric website design and seamless eCom integrations to dynamic content management and effective conversion rate optimization. 15 years leading teams, motivating others to their best performance through inspiration, good relationships, clear objectives, effective process/communication strategies, and metrics that demonstrate the value of digital investments. A high-energy individual with strong communication skills, written and verbal; great interpersonal, negotiation, and presentation skills.

Skills

Product Vision

Consensus Building

Executive Leadership

A/B Testing

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