How do you effectively scale marketing at early-stage B2B technology companies? You will need to consistently generate new and compelling content for your target audiences. You will need to leverage marketing automation tools to nurture leads and detailed analytics to constantly iterate. You will also need thought leaders and other companies to validate your offering at events, webinars, or media. For the past 14 years I've led marketing teams do just that for software, automotive, and financial services industries. I have a proven history of rapidly scaling quality leads with high ROI.