fractional chief officers
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Michael Baer

New York City Metropolitan Area

I’m a growth focused, fractional CMO with over 30 years of marketing and operational leadership, and a track record of driving strategic insight, superior creativity, and executional excellence.

Skills

CMO / Chief Marketing Officer

Brand strategy and Omnichannel GTM / marketing planning / activation

Data-driven / Digital marketing - Performance / growth marketing, Data strategy, analytics, KPI's

B2B marketing - Prospecting strategy, lead generation/nurture, ABM, Demand Generation

Revenue / Pipeline generation - Marketing / Sales collaboration, strategy, enablement

Content Marketing strategy and implementation

Customer strategy - audience strategy, segmentation, insights, personas, journeys

Digital Transformation

Healthcare & Medical marketing

Martech & Adtech

Start-up experience

Communication

Target Marketing

Demand Generation

Integrated Marketing

Related Fractional CFOs

Ordinary Media