Michael Baer
New York City Metropolitan Area
I’m a growth focused, fractional CMO with over 30 years of marketing and operational leadership, and a track record of driving strategic insight, superior creativity, and executional excellence.
Skills
CMO / Chief Marketing Officer
Brand strategy and Omnichannel GTM / marketing planning / activation
Data-driven / Digital marketing - Performance / growth marketing, Data strategy, analytics, KPI's
B2B marketing - Prospecting strategy, lead generation/nurture, ABM, Demand Generation
Revenue / Pipeline generation - Marketing / Sales collaboration, strategy, enablement
Content Marketing strategy and implementation
Customer strategy - audience strategy, segmentation, insights, personas, journeys
Digital Transformation
Healthcare & Medical marketing
Martech & Adtech
Start-up experience
Communication
Target Marketing
Demand Generation
Integrated Marketing
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