Marketing and Sales professional with extensive global experience in business-to-business settings, international P&L responsibility and change-leadership skills. Ken started Global Launch, LLC in 2015 to help clients capitalize on his international P&L responsibility and change-leadership skills. In 2023 Ken joined yorCMO as a Fractional Chief Marketing Officer for two reasons. Joining yorCMO brought two critical resources: first, human capital to make a more effective team-based approach to marketing challenges, plus a Proven Process of tools and processes adaptable to any marketing challenge. For more than 30 years, Ken has dealt with the challenges of international cultures and divergent market requirements, while balancing results and process improvements.