I am a consumer goods marketer with 20+ years of experience in direct-to-consumer e-commerce, brand management, innovation, direct response, and communications. My superpower is my ability to immerse myself in a business to quickly understand a brand and category, identify growth opportunities, lead a team (internal or virtual) in the right direction, and help to build the business that my employer or client envisions. Known for bringing entrepreneurial energy to large brands and marketing discipline to small brands and start-ups, I thrive on driving growth through use of consumer insights, brand strategy and messaging, product innovation, and test-and-learn digital and offline tactics.